Who we are

The Urban Genoma project was started by a group of Milanese from different industries – university researchers, journalists, and experts on social innovation, digital cartography and web communications – who shared a common objective: to turn urban history into a fresh subject that is able to emerge from schoolbooks and academic texts and become a resource to the city’s inhabitants and visitors.

Since the first steps in 2014, the aim has remained the same: to map and investigate the persistence of the past and use it to create projects and communication contents that use the heritage of urban spaces to enrich the present and the future of our own cities.

The project’s first experimental laboratory has been in Milan, but our work has brought us to develop methodologies that can be applied in other cities in Italy and abroad, too.